SCC Small Business Center Offers Free Branding Seminar

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SykesOn Tuesday, January 19, the Small Business Center at Sandhills Community College will sponsor a seminar featuring Brian Sykes, owner and chief creative officer for Adjourney. Sykes has an extensive background in branding and “design with direction.”

Sykes asks these questions, “Strip away the complexities of running a business for just a moment. Just stop and think with me for a moment. Don’t dwell on the bills that need to be paid, the inner-office dramas, or even the intricacies of the overall advertising plans and business goals for 2016. For just a moment, think about your business, not the flange details that consume so much of the day-to-day grind – but the heart and intent of your business. Why does it exist? What does it do? Can you answer that with 1 to 2 sentences? If you can’t, that may be your first small business struggle – identity. Why does it exist? What does it do? Can you answer that with 1 to 2 sentences? If you can’t, that may be your first small business struggle – identity,”

“We are so fortunate to have someone with the branding expertise and forward thinking of Brian Sykes to present for us,” says Lori Williams, director of the Small Business Center. “He has an uncanny ability to translate the products and services of small businesses into exactly the story they need to deliver.”

“If you can find time to fit me in your schedule, I would like to offer some design with direction to help get your business mindset right for a successful year (and beyond). I encourage crowd participation and engagement. Bring paper and pen, and be prepared to chat, take notes and give feedback. You have the solution. While I have the floor, I am going to help you discover it” adds Sykes.


This seminar is from 6-8 pm on January 19. It will be held in Van Dusen Hall on the Pinehurst Campus of Sandhills Community College. Because the Small Business Center is funded by a grant from the NC Legislature to increase the success rates of small businesses, our seminars are offered at no cost to the public.

Register for these and other free seminars across the state by visiting our website at and then click on the Register Now icon. Pre-registration is encouraged. You may also register by calling (910) 695-3938 or emailing


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