November Small Business Spotlight – Aging Outreach Services

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Amy Natt, President and CEO

Aging Outreach Services


Amy Natt, president and CEO of Aging Outreach Services, has this advice for small business owners, “As a small business owner you have to do a great deal of continued self-education.  Over the years I have learned to take a step back, look at my budgets, systems, and services.  The numbers don’t lie, so if you can identify your strengths and weaknesses, you know what area to target for improvement.  Ask for feedback and use that feedback to make adjustments. There are a lot of great resources and experts who can come in to help you structure your business for sustainable growth.  You have to spend time doing strategic planning and make sure you are working on the business, not just in the day to day operations.  Your job as a small business owner is to set the course and steer the ship, not just man the sails. 

“Many people are masters of their own craft, but have to learn how to structure and manage a business.”

A struggling small business needs to have very clear mission, vision, goals and objectives.  It is important to clearly define your business model and know what benchmarks you must hit to obtain continued success.  This is an ongoing process for a business owner.  You must ensure you have the structure and systems in place to overcome challenges.  If you are not reaching your goals, take a good look at that numbers and feedback that can tell you why.  Seek guidance from experienced professionals to make changes necessary to move forward. Surround yourself with successful people and learn from them.” Aging Outreach Services currently has 16 employees and a registry of 200 professional caregivers they contract with to provide referrals.

“Persistence, knowledge and drive are key factors to overcoming challenges you will face as a 

business owner.”

The Story of Aging Outreach Services

The idea of creating Aging Outreach Services and a company based upon caring for older adults with an emphasis on quality of care and quality of life began 15 years ago; however the spark was ignited simply by my love and admiration of my great grandmother, Winifred Medley. She lived in Illinois when I was growing up. We frequently spent summers and holidays visiting family in the area. Initially, she was in her own home and widowed. Visits to her house were a treat. She made my sister and I chocolate pudding, and we rummaged through her attic treasures. She and I shared June birthdays, so we often celebrated together. 


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