Understanding and Working with Different Ages and Generations

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Free Presentation at Sandhills Community CollegePicture

Thursday, September 11, 1:30 – 4:30 p.m.

If you wonder why people of different ages and generations think and act so differently, you are not alone. People born during different times are influenced by the events, changes and struggles that occurred during that time period, according to Emily Ballance, MEd, LPC and Certified Speaking Professional.

Ballance will present a seminar entitled “Understanding and Working with Different Ages and Generations” Thursday, September 11, from 1:30 – 4:30 p.m. The seminar will be held in Room 103 of the Van Dusen Building, Sandhills Community College (SCC), 3395 Airport Road in Pinehurst. Ballance has presented this very popular seminar several times previously at SCC and it always gets excellent reviews. The presentation, sponsored by the SCC Small Business Center, is geared toward small businesses, but it is free and open to the public. To register, contact Lori Williams, SCC SBC Director, at williamslo@sandhills.edu or call 910-695-3938.

“The better we understand other people, the better our chances are of communicating effectively and connecting with them in business, sales, staff meetings and in life,” Ballance says. “In this seminar, we’ll look at four generations: Millennials, 33 and under; Gen-Xers, 34-49; Baby Boomers, 50-68; and Traditionalists, 69-89. We’ll look at the key events that shaped their lives and the values that many adopted.”

“We’ll also talk about some of the characteristics and struggles shared by certain age groups,” Ballance added. “Knowing what these are and understanding the needs of each group can help businesses improve customer service, boost employee morale, productivity and their bottom line. The information shared in this presentation will also be very helpful to members of organizations, faith communities and non-profits that serve diverse age groups.”

“One of the things I enjoy most about this presentation is hearing people’s stories, especially those of the Traditionalists, now ages 69-89,” Ballance says. “I always allow time for discussion, because we learn so much from people of different generations who have lived through different time periods. They can tell us first-hand what it was like for them living through different experiences. That connects us to the person and to the time period in a very unique and personal way.”

Ballance speaks on business related topics at Small Business Centers throughout the North Carolina Community College System. She also presents keynotes on positive humor, stress management, resilience, communication and other topics at conferences, events and meetings across the country.

Ballance has been awarded the Certified Speaking Professional designation, the highest earned designation awarded by the National Speakers Association (NSA). Women in NSA who have earned this designation make up less than 8% of the organization’s total membership.


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